Criteria 3 Understand how media audiences respond to media products

Effects Theory

Finish for Homework

Explain what the effect theory is in your own words

explain in your own words what the hyperdemic needle model is give examples

Explain what the cultivation model is and what it is ment by desensitisation give at least one example where desen to violent games has been mentioned in the media maybe in relation to a violent game

The effect theory is that of media control such as subliminal messages in say a love song such as Joe Longthornes:the end of my world, where you would put a hiddeen message such as i love you from Jacob Murphy hidden in the song and when a person listens to the song they pick up the hidden message like a lost signal and it would manipulate them into say loving them back. The other type is if a hidden message like long live america in a cartoon such as mickey mouse "disney" and all children watching it would be more subseptable to the influence and be warped to thinking that america is the best country in the world.

Hyperdermic Needle model is a term used for those that control the masses via media broadcastings such as the news could give false information that can lead the listener to believe what the news is saying to be true. One event that this happened is in ciria during the war with Iraq where the broadcaster was saying that they where winning the war and there is nothing to fear but un known to the broadcaster the US military was driving through the streets. The other known person to do this is Adolf Hitlar where he warped everyones mind to that of children and that of the adults by giving theme media information that hitler gives to his people in germany that they are perfect, they are the best and above all other humans on the earth.

A cultivation model is a term used social theory that examines the effects that television either it is a film, program or even a video game could effect people if they watch something for so long they may believe it may be true, make people immune to fear and horror or in some cases make people kill others as seen in horror films like SAW or as stated on the news a game called Manhunt made a teenager kill a man with a farming syth because he used such a weapon and killed a person on there exactly the same.

Activity

which factors influence weither you buy a game or not

advertisment

word of mouth

expert reviews

choose a game you think you might like

look at adverts for that game and explain why they might make you want to buy the game how they are influencing you

then discuss the game with your friends how might it influence you what do your friends say? is it possitive or negative?

read a selection of expert reviews of the game, what do these tell you how do these influence you?

finally how does the three factors Have influenced you the most and why?

Hitman apsolution

The first Trailer for the new hitman game called hitman apsolution wasn't much of a helpful tip to how the game would go except for the makers of the game saying that the game is played in a new sort of way thanks the the playstation 6 axis which you can tilt the pad to activate a function for agent 47. When the later trailers came out it showed gameplay that is better then its predicessor blood money and the graphics are more realistic as it is now  CGI graphics which made the game more attractive and the stealth and the different versions of stealth kills are more grand and accessable even in certain levels where .

After talking to some friends about the new hitman which are like me a fan of the hitman series they have talked about how great the gameplay is and how the story will continue.

After looking at both IGN and Gamespot reviews I have looked at have shown me that hitman is just how I remembered it from its previous titles such as blood money and silent assassin. IGN and Gamespot have also mentioned that the graphics are of a realistic CGI animation which makes the game even more spectacular and more impressive to play.

These three factors have influenced me to seek this game out and play the game for weeks on end over and over again because looking at the expert reviews videos of the new Hitman the CGI to me is breath taking, the gameplay is a good as its predecessor. Just like my friends I would like to see how this story takes place from its last predecessor (blood money) and see how the characters lives play out. Since I only have an Xbox 360 and not a playstation 3 i can't use the 6 axis control as the xbox 360 pad has no such function but instead the same function will be on a different button or option. 

 Uses and gratifications

This is the oppsite of effect thoery The difference is that we treat the audiance is active instead of passive so people have difference answers for different information.

during the 1960s it has become apparent that audiances made choices about how and when they consumed media texts. far from from being a passive mass, audiances were made up of indevidials who activily consumed

Diversion- escape from everyday life such as video games, books, television and even handing out with friends.

Personal relationships- using the media for emtional and other interactions such as soap operas

Personal Indentification- contructing thier own lives from characters, in media texts, and learning behavour and values.

surveilance- information gathering e.g educational programs, weather, sports, financial news and holiday bargains.

this can be broken down further

Information

Finding out about relevent events and conditions

seeking advice

satisfying curiosity and general interest

Learning

self education

confidence through gaining knoledge

Personal identity

finding reinforcement for personal values

finding models for personal values

finding models of behaviour

identifing with celebrities

gaining insight into oneself

Intergration and social interaction

gaining insight into circomstances of others

identifing with others a sence of belongng

findind a basis for conversation and social interaction

having a substitute for real life companionship

helping to carry out social roles

enabling one to connect with family, friends and sociaty

Entertainment

Escaping or diverted from problems

relaxing

getting intrinsic cultural or aesetic enjoyment

filling time

emotional release

sexual arousal

Activity

Think of examples of instances where the following have applied to you when playing games

Diversions- escape from everyday life, problems and routine

Personal relationships- using the media for emotional and other interactions e.g substituting soap operas for family life

personl identity- contructing their own identity from characters in media texts and learning behaviour patterns

survieliance- information gathering e.g educational programs, weather reports, financial news, holiday bargains.

The diversions that help me to escape is RPGs (role playing games) only because of the story, myths and legends as it always intrigues me along with actual myths and legends and stories of some histories. My other diversions is watching Computer Generated Films such as how to train your dragon, MegaMind, Matrix trilogy  Shrek, Beowulf, Wall-E, the incredibles, Tron, dragonheart and many more CG related films.

I don't really have a personal relationship when media or games are involved but i would say that a series of games that I like I would be passionate about such as Final Fantasy, certain games and animations such as Digimon and pokemon. There are other games I would say I am passionate about such as dark souls, god of war and certain RPGs because of the amazing back story and lore you come to find out or learn when doing other stuff.

My person identity i would say has been influenced by Gaming characters (varies) and film characters (three muskateers) such as my main character as they fight for good and portray a ideal nature such as "always be honourable", "always be truthful", "always stand up for what you believe". I have even been influenced by anti-heros such as the punisher who does evil for the benifit of good.

when survielance is concerned i love to collect information on certain historic events such as i found world war 2 to be quite informative from the valkrie project of the german rebelions and also Hitlers love for the paranormal and supernatural. I also love to collect information and watch other peoples theories and ideas on the myth,legends and lores within the gaming world and the real world because it helps to form your opinions on the subject of lore, legend and myth such as the myths of the Mesopotamians myth of Gilgamesh building his ark to house 2 pairs of animals and Noah ark in the catholic bible and also the Mesopotamians beginning of life which is enuma elish (4 days of creation) and the catholic belief of the world being made in 7 days (a week) by there god which makes scholars believe that a lot of Catholics stole a lot of stories from other religions or that there where more than one person who was influenced to make an ark to save the animals and people.

Reception Theory

Reception theory is how different people interprite a game or theory such as in a game called dark souls there are a million theories on who is the god of war and if he is connected to a man who acts like the god of war or a simple blacksmith and even games such as Elder scrolls. Research Theory is also on a persons perspective if they like a program and another doesn't like the same program.

David Morley has studied the policy of the living room - the idea that the media is just part of all the different things that may be going on in your home. In a typical family it can also be a subject or a symbol of power, this is something you may be familiar with!

The nationwide study

In 1980 david morely conducted a very detailed audiance study, observing how many different social groups read the same media text. He discovered that there are three main types of reading for any media text.

Dominant- the reader shares the programes code (it's meaning system of values, attitudes, beliefs, and assumptions) and accepts the preferred reading.

Activity 2- Think of at least one example where you are reading of a game has been inline with the dominant (or hegemonic) reading.

there are a lot of things about the three Musketeers that I respect and agree with such as there code about all for one and one for all which says to the audience that it's best to get things done as a team and not on your own. The one I more respond to is the always tell the truth even if it costs you your life as I find that lies are quite boring either you are the one lieing or the one being lied to as lies don't really accomplish much except for making the person lieing feel safe. I find that the truth is more effective to either hurt a person but still be known as a truth teller and of the end result as lieing always seems to backfire when people have found out the truth. 

Think of at least one example where your reading of a game has been a negotiated reading.

Dark souls is all about debate as it has a 100 types of speculations over just one person or a place and timeline as the creators of this game made multiple characters or events that speculate to make you think that this certain man is the god of war, he had this certain weapon and power whilst another would think that the fallen god of war is now a simple blacksmith you meet in the game with no special perpose within the game at all. 

Think of at least one example where your reading of a game has been an oppositional (counter hegemonic) reading.

Again like in Dark souls people may make an argument about a certain person being the god of war or that this certain information is right and that doesn't confirm with me as the certain information doesn't fit properly with all the other pieces of information such as people believe that the father of the abyss is the forgotten pygmy who is the one who created all of mankind and some like me believe the pygmy is dead as it states he obscured from both the history and reality when he blended in with the humans.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 







 



Criteria 1

Unit 6: Critical Approaches to Media Products

1.     Understand how media producers define audiences for their products

Psychographics classifies an audience by there lifestyles, attitudes and values or “tribe” rather than income and social class.

It is Important to understand what the audience wants by getting them to try out demos, at a game convention for new players to determine how well the game or product is. By determining their age, by country (such as Call of Duty being against a country), religion.  Mainstream, Alternative and Niche audiences. The most mainstream games out there are the Final Fantasy series, Call of Duty 4 and above plus Grand theft auto san adreas and GTA 4. An alternative game would be Naughty Bear.

Suceeders : People who are successful and self-confident. They tend not to buy aspirational products and follow their own ideas of what is a good product. 

There are a lot of games that people see as a suceeder game like for me its games that has lore in them. The types of games are what people see as a good game in thier own right such as for me i like a game with a good lore e.g dark souls, Final Fantasy etc.

Reformers: Creative, caring, altruistic, not bad conscience

The type of games that would appeal to a reformer are easy going games like ville series of games,
 

Aspirers: People who want to get on.
 

Mainstreamers: The largest segment, Conformists who buy safe big brand products.

Hipster: Someone who likes something before others.

Strivers: people who are influenced by money, wants to be noticed in sociaties

Alternative: the opposite of mainstream

Niche or specialist: special interest groups                                                                                                     The niche games that people are into would be the pokemon game series which is exactly like the manga and cartoon but you get control of the character

My type of game

The type of games that would appeal to me are games with a lot of lore and myth which is part of the story but also something you need to find and discover for yourself such as the summoner series, dark souls, fallout, elder scrolls, Final Fantasy series  and more.

Summoner 1 is about a man who lives on a farming village till an army comes and kills all who lives there and whilst the army checks the dead peoples arm for the mark of the summoner he escapes tand bumps into his old teacher and then goes on a quest to find the rings and save the realm and become the god urath. http://www.youtube.com/watchv=tAIcjIZLmaE                                                                                             Summoner 2 is about a queen who goes on a journey and finds runes all over her kingdom and beyond and her mission is to quell the darkness that killed her past self which is the goddess laharah from corrupting the world as it did urath and laraha in the past.

http://www.youtube.com/watch?v=jjEny8w5Npc

Dark souls is about an undead who has been imprisoned for roughly 100 years with more undead until a man in a suite of armor comes and throws him the key for him to escape when he bumps into the knight in the prison he gives him a tale about an undead who is taled to put an end to the darkness and bring forth the flame. When the undead escapes he goes on his journey to ring the bells and kill the lord of sunlight from his corruption and become the new lord of sunlight. All the way through the game you find out how the light and darkness are both a lie and that maybe the tale of the undead bringing back the light is a lie since the land of lordran is full of undead hoping to be the saviour themselves and that a primordial serpent is the only one part from the knight who tells you the tale and a bit extra that the dark lord is the one who made the human race to prosper and succeed the gods. When you kill each and every important NPC you get a piece of their armour and that gives you a lore and tells you more about who they really are. This is a man who has found and put together all the lore and put it in each video about the lies and truths to the backstories and he is still finding out more lore since the new lore (myths and legends) have been discovered thanks to the new DLC.

http://www.youtube.com/playlist?list=PL4825DBA198EBE9B9&feature=plcp

http://darksoulswiki.wikispaces.com/Lore

Fallout series even though it’s only an abandoned wasteland from nuclear war has quite a few lores like how it all started what each and every main character did to save the world or ruin it. http://fallout.wikia.com/wiki/Timeline

The Elder Scrolls lore is an infinite amount if you combine all the games into one from the rise of the 8 divines how a dragonborn became the 9^th divine how the ninth divine gave birth to the empire before his rise to grace and my favourite lore of the deadra which are from another dimension called oblivion and there gods known as princes. The lore is also about each and every main character aswell from the hero of tamriel to the hero of summerset isle and the dragon born and so on. http://elderscrolls.wikia.com/wiki/Daedra

http://elderscrolls.wikia.com/wiki/Nine_Divines

The Final Fantasy lore has many lore’s to fit each game such as in a millennia before Final Fantasy 8 began there was a sorcerer called Lynn who made the human race and the land known as earth but the human race started to fear their creator and turned on him and found a way to kill him but before they even got the chance the sorcerer Lynn separated himself and his power into the bodies of woman (hence why only people who can possess magic are woman. In Final Fantasy 10 a 1000 years before the beginning of the game a war started between to advance countries called Bevelle and Zanarkand so all the summoners where sent to the front line to face the oncoming threat but lost the war against bevelle so one lone man used the last resort that was left to him he became a final summoning itself and became out of control after he destroyed all of bevelle and so his daughter Yunalesca took his fathers research on the final aeon and turned her husband on his own volition into a final aeon and destroyed Yu Yevon who is now known as sin but over time after sins death sin was reborn as it took control of the latest final summoning and became whole once again to wreak havoc for 1000 years.     

http://finalfantasy.wikia.com/wiki/Sorceress_(Final_Fantasy_VIII)

http://en.wikipedia.org/wiki/Characters_of_Final_Fantasy_X_and_X-2#Yu_Yevon

Because of my love for the back story in games that has made me to be a suceeder because of the above information which has made me love the game more than the gameplay or anything else in general and it is because of the gamespot and IGN information that has told me about the stories in these types of games which led me to buy these games.  

Demographics

 Demographics is used widely in public opinion polling and marketing.  Demographics are also used for gender, race, age, disabilities, mobilities, home ownership, employment status and also location.  

Geodemographics

Geodemographics is all about where you are in the world/where you live.

If you live in a poor area may not be able to afford a game such as Egypt, Africa, 

Those that can are mostly from the U.K, U.S.A, Spain, France, Holand, Japan and China. These countries are mostly Westernized unlike the poor countries.  This is helpful to target countries  (marketing, Languages and if the content is right for them). Certain religions and certain speech (Language) will be taken into account. Best to know certain areas of a country such as in England there is Manchester and in Manchester there is partington, sale, trafford and so on.

My geographic Profile

 My Name is Jacob Murphy I am 22 My Birthday is 26^th September 1990, I am from Sale, Racecourse in Manchester, England. I am a middle Class person who loves finding truths in things such as the stories in games,

Profile of the class
In my group was Ben Seager, Casey White, ciaran McMillan and Jordan Bland, I had to find out what type of profile they are such as if they class them selves a a heavy music lover (aka Mosher, rocker, Raver), chav (AKA skinhead),

what have you found to be the most unifying factor between the people you profiled ( for example, age, race, gender)?

When did you profilestart to narrowdown and become more defined?

What did you find difficult about this activity?

Geodemographic profile of a country

http://www.gapminder.org/world/#$majorMode=chart$is;shi=t;ly=2003;lb=f;il=t;fs=11;al=30;stl=t;st=t;nsl=t;se=t$wst;tts=C$ts;sp=5.59290322580644;ti=2011$zpv;v=1$inc_x;mmid=XCOORDS;iid=phAwcNAVuyj1jiMAkmq1iMg;by=ind$inc_y;mmid=YCOORDS;iid=phAwcNAVuyj2tPLxKvvnNPA;by=ind$inc_s;uniValue=8.21;iid=phAwcNAVuyj0XOoBL%5Fn5tAQ;by=ind$inc_c;uniValue=255;gid=CATID0;by=grp$map_x;scale=log;dataMin=282;dataMax=119849$map_y;scale=lin;dataMin=12;dataMax=83$map_s;sma=49;smi=2.65$cd;bd=0$inds=;example=75

This link shows all the income going back from the 1800s to the present day.

http://en.wikipedia.org/wiki/List_of_banned_video_games

This link shows all the banned games in every single country that plays games

Japan- Japan is the most successful countries in the world as they have the number one gaming companies in the world and there technology is more advanced in the way of midia as they have devoloped actual human sized mechanical robots and Holograms. Japan mostly deal in Role Playing Games or Action-shooting or Action Adventure even though they do tend to ban or edit some scenes in games out such as fallout 3 since one of the weapons is called FATMAN which is a weapon which was used against them in world war 2 which over there is called the nuka cola blaster. Other games which have been edited for too much blood and gore is Resident evil 4 and above, call of duty black ops, bulletstorm, gears of war 3 and dead island.  

China- From the 1800s going 100 years to the 1900s the life expectancy rate of china didn't really improve but from 1920 going to the present day the life expectancy rate rose all the way to the top as they gained more and more money as they are one of the biggest tourist atractions of this modern age. China is quite sensorship when it comes to games as it blocks certain games such as the Fallout series because the game shows a lot of refrences to certain bombs that was used against them back in world war two and takes out blood effect in all games that they make or is puplished to there country. They have also banned football manager 2005 because the game shows Tibet as an independant country.

USA- USA has more highly gaming companies such as EA Sports, Blizzard, activision, electronic arts, Rockstar games, Sony Gaming, squaresoft and warnerbros. The USA is another international country but not as much as Weastern Europe as they have many religions all over the states of America.

Western Europe- Weastern europe is another country that rarely bans games except for the exeption of games with sexual content but that was dismissed as the responsibility is held by BBFC. Weastern eaurope is a country with many religions as this country is more international as western europe has all people from many nationality as part of the british society even though this country is mostly worshoping the vengful and so called merciful god of the eastern land known only as god through catholicish or prodistantism.

Iran Iran is a part of the Eastern part of the world and is one of the poorist countries in the world but not so poor to have video games. Iran like a lot of the eastern part of the world namely bans American made games such as Call of Duty, Battlefield and other war type games. The reason for this is because these games tend to have a lot of voilance namely in Iran, Iraq or any other Eastern country.

Germany Germany is a country that insticated two world wars thanks to Frederick William Victor Albert of Hohenzollern and Adolf Hitler of the Austro-Hungarian Empire. even though world war 1 was won by power alone thanks to the alied forces world war 2 was won by Hitler having to divide his army by spliting his army in 3 directions and also the major blow from within the country as even a big fraction of hitlars germany did not support his actions and tried to assasinate him at each turn. Germany mostly just bannes games with high gore and voilance rating as it tends to have a bad impact on those who play the game. Germany mostly hates games that show a lot of Nazi refrences such as Wolfenstain, KZ Manager, mortr. The Darkness both comic and video games have been banned as they have a lot of world war 2 nazi themes to represent the evil that is called the darkness.


Greece Greece is mostly weasternist as Rome is the Home of the Pope and of god himself. Greece before it was weasternisted was a worshopper of the greek gods such as Zeus, Athena, Aphrodiety and so on but when the country became weasternised by a religion based on angels and a god (very closely resembing that of the norse religion of Odin and his winged Valkeries). Greece In 2002 banned all Electronic Arts games simply because they promote Gambling and that is something they try to ban in thier country.

Saudi Arabia is a country in the middle east like Iraq and Iran and was founded by Abdul-Aziz bin Saud but also known as ibn saud. This country was founded in 1902 as Saudi captured his ancestral home of riyadh. Saudi Arabia is the second largest oil reseved country in the world. Saudi Arabia has banned a lot of games namely do to the religiousqoutes of god.

2.     Understand how media producers creates products for specific audiences

 

3.     Understand how media audiences respond to media products

 

4.     Be able to develop responses to media products