Tuesday, 2 October 2012

Criteria 1


Unit 6: Critical Approaches to Media Products



1.     Understand how media producers define audiences for their products


Psychographics classifies an audience by there lifestyles, attitudes and values or “tribe” rather than income and social class.

It is Important to understand what the audience wants by getting them to try out demos, at a game convention for new players to determine how well the game or product is. By determining their age, by country (such as Call of Duty being against a country), religion.  Mainstream, Alternative and Niche audiences. The most mainstream games out there are the Final Fantasy series, Call of Duty 4 and above plus Grand theft auto san adreas and GTA 4. An alternative game would be Naughty Bear.

Suceeders : People who are successful and self-confident. They tend not to buy aspirational products and follow their own ideas of what is a good product. 

There are a lot of games that people see as a suceeder game like for me its games that has lore in them. The types of games are what people see as a good game in thier own right such as for me i like a game with a good lore e.g dark souls, Final Fantasy etc.

Reformers: Creative, caring, altruistic, not bad conscience

The type of games that would appeal to a reformer are easy going games like ville series of games,
 

Aspirers: People who want to get on.
 

Mainstreamers: The largest segment, Conformists who buy safe big brand products.

Hipster: Someone who likes something before others.

Strivers: people who are influenced by money, wants to be noticed in sociaties

Alternative: the opposite of mainstream

Niche or specialist: special interest groups                                                                                                     The niche games that people are into would be the pokemon game series which is exactly like the manga and cartoon but you get control of the character
My type of game

The type of games that would appeal to me are games with a lot of lore and myth which is part of the story but also something you need to find and discover for yourself such as the summoner series, dark souls, fallout, elder scrolls, Final Fantasy series  and more.

Summoner 1 is about a man who lives on a farming village till an army comes and kills all who lives there and whilst the army checks the dead peoples arm for the mark of the summoner he escapes tand bumps into his old teacher and then goes on a quest to find the rings and save the realm and become the god urath. http://www.youtube.com/watchv=tAIcjIZLmaE                                                                                             Summoner 2 is about a queen who goes on a journey and finds runes all over her kingdom and beyond and her mission is to quell the darkness that killed her past self which is the goddess laharah from corrupting the world as it did urath and laraha in the past.


Dark souls is about an undead who has been imprisoned for roughly 100 years with more undead until a man in a suite of armor comes and throws him the key for him to escape when he bumps into the knight in the prison he gives him a tale about an undead who is taled to put an end to the darkness and bring forth the flame. When the undead escapes he goes on his journey to ring the bells and kill the lord of sunlight from his corruption and become the new lord of sunlight. All the way through the game you find out how the light and darkness are both a lie and that maybe the tale of the undead bringing back the light is a lie since the land of lordran is full of undead hoping to be the saviour themselves and that a primordial serpent is the only one part from the knight who tells you the tale and a bit extra that the dark lord is the one who made the human race to prosper and succeed the gods. When you kill each and every important NPC you get a piece of their armour and that gives you a lore and tells you more about who they really are. This is a man who has found and put together all the lore and put it in each video about the lies and truths to the backstories and he is still finding out more lore since the new lore (myths and legends) have been discovered thanks to the new DLC.



Fallout series even though it’s only an abandoned wasteland from nuclear war has quite a few lores like how it all started what each and every main character did to save the world or ruin it. http://fallout.wikia.com/wiki/Timeline

The Elder Scrolls lore is an infinite amount if you combine all the games into one from the rise of the 8 divines how a dragonborn became the 9th divine how the ninth divine gave birth to the empire before his rise to grace and my favourite lore of the deadra which are from another dimension called oblivion and there gods known as princes. The lore is also about each and every main character aswell from the hero of tamriel to the hero of summerset isle and the dragon born and so on. http://elderscrolls.wikia.com/wiki/Daedra


The Final Fantasy lore has many lore’s to fit each game such as in a millennia before Final Fantasy 8 began there was a sorcerer called Lynn who made the human race and the land known as earth but the human race started to fear their creator and turned on him and found a way to kill him but before they even got the chance the sorcerer Lynn separated himself and his power into the bodies of woman (hence why only people who can possess magic are woman. In Final Fantasy 10 a 1000 years before the beginning of the game a war started between to advance countries called Bevelle and Zanarkand so all the summoners where sent to the front line to face the oncoming threat but lost the war against bevelle so one lone man used the last resort that was left to him he became a final summoning itself and became out of control after he destroyed all of bevelle and so his daughter Yunalesca took his fathers research on the final aeon and turned her husband on his own volition into a final aeon and destroyed Yu Yevon who is now known as sin but over time after sins death sin was reborn as it took control of the latest final summoning and became whole once again to wreak havoc for 1000 years.     


http://en.wikipedia.org/wiki/Characters_of_Final_Fantasy_X_and_X-2#Yu_Yevon

Because of my love for the back story in games that has made me to be a suceeder because of the above information which has made me love the game more than the gameplay or anything else in general and it is because of the gamespot and IGN information that has told me about the stories in these types of games which led me to buy these games.  

Demographics

 Demographics is used widely in public opinion polling and marketing.  Demographics are also used for gender, race, age, disabilities, mobilities, home ownership, employment status and also location.  
Geodemographics

Geodemographics is all about where you are in the world/where you live.

If you live in a poor area may not be able to afford a game such as Egypt, Africa, 

Those that can are mostly from the U.K, U.S.A, Spain, France, Holand, Japan and China. These countries are mostly Westernized unlike the poor countries.  This is helpful to target countries  (marketing, Languages and if the content is right for them). Certain religions and certain speech (Language) will be taken into account. Best to know certain areas of a country such as in England there is Manchester and in Manchester there is partington, sale, trafford and so on.

My geographic Profile


 My Name is Jacob Murphy I am 22 My Birthday is 26th September 1990, I am from Sale, Racecourse in Manchester, England. I am a middle Class person who loves finding truths in things such as the stories in games,

Profile of the class
In my group was Ben Seager, Casey White, ciaran McMillan and Jordan Bland, I had to find out what type of profile they are such as if they class them selves a a heavy music lover (aka Mosher, rocker, Raver), chav (AKA skinhead),

what have you found to be the most unifying factor between the people you profiled ( for example, age, race, gender)?


When did you profilestart to narrowdown and become more defined?

What did you find difficult about this activity?

Geodemographic profile of a country

This link shows all the income going back from the 1800s to the present day.
This link shows all the banned games in every single country that plays games
Japan- Japan is the most successful countries in the world as they have the number one gaming companies in the world and there technology is more advanced in the way of midia as they have devoloped actual human sized mechanical robots and Holograms. Japan mostly deal in Role Playing Games or Action-shooting or Action Adventure even though they do tend to ban or edit some scenes in games out such as fallout 3 since one of the weapons is called FATMAN which is a weapon which was used against them in world war 2 which over there is called the nuka cola blaster. Other games which have been edited for too much blood and gore is Resident evil 4 and above, call of duty black ops, bulletstorm, gears of war 3 and dead island.  
China- From the 1800s going 100 years to the 1900s the life expectancy rate of china didn't really improve but from 1920 going to the present day the life expectancy rate rose all the way to the top as they gained more and more money as they are one of the biggest tourist atractions of this modern age. China is quite sensorship when it comes to games as it blocks certain games such as the Fallout series because the game shows a lot of refrences to certain bombs that was used against them back in world war two and takes out blood effect in all games that they make or is puplished to there country. They have also banned football manager 2005 because the game shows Tibet as an independant country.
USA- USA has more highly gaming companies such as EA Sports, Blizzard, activision, electronic arts, Rockstar games, Sony Gaming, squaresoft and warnerbros. The USA is another international country but not as much as Weastern Europe as they have many religions all over the states of America.
Western Europe- Weastern europe is another country that rarely bans games except for the exeption of games with sexual content but that was dismissed as the responsibility is held by BBFC. Weastern eaurope is a country with many religions as this country is more international as western europe has all people from many nationality as part of the british society even though this country is mostly worshoping the vengful and so called merciful god of the eastern land known only as god through catholicish or prodistantism.

Iran Iran is a part of the Eastern part of the world and is one of the poorist countries in the world but not so poor to have video games. Iran like a lot of the eastern part of the world namely bans American made games such as Call of Duty, Battlefield and other war type games. The reason for this is because these games tend to have a lot of voilance namely in Iran, Iraq or any other Eastern country.

Germany Germany is a country that insticated two world wars thanks to Frederick William Victor Albert of Hohenzollern and Adolf Hitler of the Austro-Hungarian Empire. even though world war 1 was won by power alone thanks to the alied forces world war 2 was won by Hitler having to divide his army by spliting his army in 3 directions and also the major blow from within the country as even a big fraction of hitlars germany did not support his actions and tried to assasinate him at each turn. Germany mostly just bannes games with high gore and voilance rating as it tends to have a bad impact on those who play the game. Germany mostly hates games that show a lot of Nazi refrences such as Wolfenstain, KZ Manager, mortr. The Darkness both comic and video games have been banned as they have a lot of world war 2 nazi themes to represent the evil that is called the darkness.


Greece Greece is mostly weasternist as Rome is the Home of the Pope and of god himself. Greece before it was weasternisted was a worshopper of the greek gods such as Zeus, Athena, Aphrodiety and so on but when the country became weasternised by a religion based on angels and a god (very closely resembing that of the norse religion of Odin and his winged Valkeries). Greece In 2002 banned all Electronic Arts games simply because they promote Gambling and that is something they try to ban in thier country.

Saudi Arabia is a country in the middle east like Iraq and Iran and was founded by Abdul-Aziz bin Saud but also known as ibn saud. This country was founded in 1902 as Saudi captured his ancestral home of riyadh. Saudi Arabia is the second largest oil reseved country in the world. Saudi Arabia has banned a lot of games namely do to the religiousqoutes of god.
2.     Understand how media producers creates products for specific audiences


 


3.     Understand how media audiences respond to media products



 


4.     Be able to develop responses to media products


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