Criteria 3 Understand how media audiences respond to media products

Effects Theory

Finish for Homework

Explain what the effect theory is in your own words

explain in your own words what the hyperdemic needle model is give examples

Explain what the cultivation model is and what it is ment by desensitisation give at least one example where desen to violent games has been mentioned in the media maybe in relation to a violent game

The effect theory is that of media control such as subliminal messages in say a love song such as Joe Longthornes:the end of my world, where you would put a hiddeen message such as i love you from Jacob Murphy hidden in the song and when a person listens to the song they pick up the hidden message like a lost signal and it would manipulate them into say loving them back. The other type is if a hidden message like long live america in a cartoon such as mickey mouse "disney" and all children watching it would be more subseptable to the influence and be warped to thinking that america is the best country in the world.

Hyperdermic Needle model is a term used for those that control the masses via media broadcastings such as the news could give false information that can lead the listener to believe what the news is saying to be true. One event that this happened is in ciria during the war with Iraq where the broadcaster was saying that they where winning the war and there is nothing to fear but un known to the broadcaster the US military was driving through the streets. The other known person to do this is Adolf Hitlar where he warped everyones mind to that of children and that of the adults by giving theme media information that hitler gives to his people in germany that they are perfect, they are the best and above all other humans on the earth.

A cultivation model is a term used social theory that examines the effects that television either it is a film, program or even a video game could effect people if they watch something for so long they may believe it may be true, make people immune to fear and horror or in some cases make people kill others as seen in horror films like SAW or as stated on the news a game called Manhunt made a teenager kill a man with a farming syth because he used such a weapon and killed a person on there exactly the same.

Activity

which factors influence weither you buy a game or not

advertisment

word of mouth

expert reviews

choose a game you think you might like

look at adverts for that game and explain why they might make you want to buy the game how they are influencing you

then discuss the game with your friends how might it influence you what do your friends say? is it possitive or negative?

read a selection of expert reviews of the game, what do these tell you how do these influence you?

finally how does the three factors Have influenced you the most and why?

Hitman apsolution

The first Trailer for the new hitman game called hitman apsolution wasn't much of a helpful tip to how the game would go except for the makers of the game saying that the game is played in a new sort of way thanks the the playstation 6 axis which you can tilt the pad to activate a function for agent 47. When the later trailers came out it showed gameplay that is better then its predicessor blood money and the graphics are more realistic as it is now  CGI graphics which made the game more attractive and the stealth and the different versions of stealth kills are more grand and accessable even in certain levels where .

After talking to some friends about the new hitman which are like me a fan of the hitman series they have talked about how great the gameplay is and how the story will continue.

After looking at both IGN and Gamespot reviews I have looked at have shown me that hitman is just how I remembered it from its previous titles such as blood money and silent assassin. IGN and Gamespot have also mentioned that the graphics are of a realistic CGI animation which makes the game even more spectacular and more impressive to play.

These three factors have influenced me to seek this game out and play the game for weeks on end over and over again because looking at the expert reviews videos of the new Hitman the CGI to me is breath taking, the gameplay is a good as its predecessor. Just like my friends I would like to see how this story takes place from its last predecessor (blood money) and see how the characters lives play out. Since I only have an Xbox 360 and not a playstation 3 i can't use the 6 axis control as the xbox 360 pad has no such function but instead the same function will be on a different button or option. 

 Uses and gratifications

This is the oppsite of effect thoery The difference is that we treat the audiance is active instead of passive so people have difference answers for different information.

during the 1960s it has become apparent that audiances made choices about how and when they consumed media texts. far from from being a passive mass, audiances were made up of indevidials who activily consumed

Diversion- escape from everyday life such as video games, books, television and even handing out with friends.

Personal relationships- using the media for emtional and other interactions such as soap operas

Personal Indentification- contructing thier own lives from characters, in media texts, and learning behavour and values.

surveilance- information gathering e.g educational programs, weather, sports, financial news and holiday bargains.

this can be broken down further

Information

Finding out about relevent events and conditions

seeking advice

satisfying curiosity and general interest

Learning

self education

confidence through gaining knoledge

Personal identity

finding reinforcement for personal values

finding models for personal values

finding models of behaviour

identifing with celebrities

gaining insight into oneself

Intergration and social interaction

gaining insight into circomstances of others

identifing with others a sence of belongng

findind a basis for conversation and social interaction

having a substitute for real life companionship

helping to carry out social roles

enabling one to connect with family, friends and sociaty

Entertainment

Escaping or diverted from problems

relaxing

getting intrinsic cultural or aesetic enjoyment

filling time

emotional release

sexual arousal

Activity

Think of examples of instances where the following have applied to you when playing games

Diversions- escape from everyday life, problems and routine

Personal relationships- using the media for emotional and other interactions e.g substituting soap operas for family life

personl identity- contructing their own identity from characters in media texts and learning behaviour patterns

survieliance- information gathering e.g educational programs, weather reports, financial news, holiday bargains.

The diversions that help me to escape is RPGs (role playing games) only because of the story, myths and legends as it always intrigues me along with actual myths and legends and stories of some histories. My other diversions is watching Computer Generated Films such as how to train your dragon, MegaMind, Matrix trilogy  Shrek, Beowulf, Wall-E, the incredibles, Tron, dragonheart and many more CG related films.

I don't really have a personal relationship when media or games are involved but i would say that a series of games that I like I would be passionate about such as Final Fantasy, certain games and animations such as Digimon and pokemon. There are other games I would say I am passionate about such as dark souls, god of war and certain RPGs because of the amazing back story and lore you come to find out or learn when doing other stuff.

My person identity i would say has been influenced by Gaming characters (varies) and film characters (three muskateers) such as my main character as they fight for good and portray a ideal nature such as "always be honourable", "always be truthful", "always stand up for what you believe". I have even been influenced by anti-heros such as the punisher who does evil for the benifit of good.

when survielance is concerned i love to collect information on certain historic events such as i found world war 2 to be quite informative from the valkrie project of the german rebelions and also Hitlers love for the paranormal and supernatural. I also love to collect information and watch other peoples theories and ideas on the myth,legends and lores within the gaming world and the real world because it helps to form your opinions on the subject of lore, legend and myth such as the myths of the Mesopotamians myth of Gilgamesh building his ark to house 2 pairs of animals and Noah ark in the catholic bible and also the Mesopotamians beginning of life which is enuma elish (4 days of creation) and the catholic belief of the world being made in 7 days (a week) by there god which makes scholars believe that a lot of Catholics stole a lot of stories from other religions or that there where more than one person who was influenced to make an ark to save the animals and people.

Reception Theory

Reception theory is how different people interprite a game or theory such as in a game called dark souls there are a million theories on who is the god of war and if he is connected to a man who acts like the god of war or a simple blacksmith and even games such as Elder scrolls. Research Theory is also on a persons perspective if they like a program and another doesn't like the same program.

David Morley has studied the policy of the living room - the idea that the media is just part of all the different things that may be going on in your home. In a typical family it can also be a subject or a symbol of power, this is something you may be familiar with!

The nationwide study

In 1980 david morely conducted a very detailed audiance study, observing how many different social groups read the same media text. He discovered that there are three main types of reading for any media text.

Dominant- the reader shares the programes code (it's meaning system of values, attitudes, beliefs, and assumptions) and accepts the preferred reading.

Activity 2- Think of at least one example where you are reading of a game has been inline with the dominant (or hegemonic) reading.

there are a lot of things about the three Musketeers that I respect and agree with such as there code about all for one and one for all which says to the audience that it's best to get things done as a team and not on your own. The one I more respond to is the always tell the truth even if it costs you your life as I find that lies are quite boring either you are the one lieing or the one being lied to as lies don't really accomplish much except for making the person lieing feel safe. I find that the truth is more effective to either hurt a person but still be known as a truth teller and of the end result as lieing always seems to backfire when people have found out the truth. 

Think of at least one example where your reading of a game has been a negotiated reading.

Dark souls is all about debate as it has a 100 types of speculations over just one person or a place and timeline as the creators of this game made multiple characters or events that speculate to make you think that this certain man is the god of war, he had this certain weapon and power whilst another would think that the fallen god of war is now a simple blacksmith you meet in the game with no special perpose within the game at all. 

Think of at least one example where your reading of a game has been an oppositional (counter hegemonic) reading.

Again like in Dark souls people may make an argument about a certain person being the god of war or that this certain information is right and that doesn't confirm with me as the certain information doesn't fit properly with all the other pieces of information such as people believe that the father of the abyss is the forgotten pygmy who is the one who created all of mankind and some like me believe the pygmy is dead as it states he obscured from both the history and reality when he blended in with the humans.